This is a busy time of year for everyone, but especially for business owners. You have to do a balancing act as the holiday season coincides with the end of another quarter, and the end of the year. It is also the time of year that we resolve issues and prepare for a fresh start in the new year. Here are four things you should focus on in December, according to Inc.:
1. Focus on sales. Try to hit your target for the end of the quarter, but also secure sales for the first quarter of 2015. The holidays provide a great opportunity to reach out to your customers. Find out what they need, and aim to fulfill the needs. Eric Holtzclaw of Lean Forward suggests taking steps to prove your commitment to helping customers reach their goals. Customers base your value on your ability to help them, and this will determine your success.
2. Get your shopping done. Minda Zetlin of The Laid Back Leader said she gets a lot of shopping done during this time of year because she and her husband have two children and three grandchildren with birthdays during the holiday season. She avoids traffic and increases efficiency by shopping online where she can read product reviews and access a wider range of products.
3. Clarify your vision. You need to have a clear vision for every new year. Following a review of 2014, you need to have a plan for your business for 2015. Identify the differences between where you are now and where you would like to be next year. Add to the value of your business, and make it an integral part of your goal setting. Marla Tabaka of The Successful Soloist said, “A well-balanced plan includes milestones involving the company’s purpose and vision.”
4. Spend time with people important to you. This includes friends, family members and clients. Take time to relax and enjoy being off the clock. Take some time to connect and reconnect with people and be disconnected from work.