If you’ve signed up for a blog subscription, turned on notifications for your favorite social media accounts, or made a purchase based on something you’ve read online, then you’ve already been captivated by the power of content marketing.
If you’re still in the dark about content marketing and how it can boost your business, keep reading!
The unyielding power of content marketing lies in this simple practice: Adding value to customers through sharing relevant and trustworthy information that compels them to spend their time and money with your brand, again and again.
Businesses like yours, use blogs, social media and digital content, like webinars and more, to transition leads through the sales funnel, persuade leads to complete transactions and build relationships that fosters trust, loyalty and respect with your brand. In fact, 94% of social media marketing content is derived of original written content. Your expert authorship is a green pasture of interaction and investment. With a plan and dedication, you can experience all the benefits content marketing can offer and fortify your stake in your respective industry.
According to Marketo, “Content marketing is the foundation of your lead generation and lead nurturing efforts. It’s a comprehensive digital and promotional effort that can mean the difference between lagging sales and more referrals than you know what to do with.
To help your small business understand content marketing as more than posting random thoughts to your social media feed, and more as a way to become an advocate for your brand or industry, an expert to your customers and a profitable business, tune into North American Bancard’s free content marketing webinar. Join us on May 25, 2016 at 2 p.m. EST for a very informative session where you will learn more about the following:
- How to build an audience and community.
- Which social media site is the best fit for your business.
- How to create content consistently.
- What’s in a content strategy.
- Story telling techniques.
- Helpful content marketing tools.
- Mistakes you should avoid.