The reigning lead generation tools like social media, Google Adwords and email marketing are extremely effective and necessary tools, but they may have to share the spotlight with a few often overlooked, yet highly effective tools that are poised for a surge in 2016:


Depending on your type of business and creative acumen, generating leads within YouTube can literally change your business. The average internet user spends 88% more time on a website with a video. By sharing your videos on YouTube, with an embedded link or annotated form with a link, where the number of people watching each day has increased by 40%, your small business website can effectively use call-to-action strategies to increase leads and subscriptions.

Connect in Person:

Do you offer a product or service that can shine with a live demonstration, or one that increases in value once it’s manually operated? In 2016 you may want to disconnect from the web and host a pop-up shop where your local community can take advantage of the chance to see, feel and use your product or service. Have a bakery? Host a cooking class. Running a daycare? Organize an open house or child development workshop. The options are limitless and the connections, a.k.a. leads, are priceless.

Host a Podcast:

Podcasts are the only medium that allows you to connect with users on the go. Whether your potential lead has a busy lifestyle, or is the consummate multitasker, you can reach them by audio - recording your message and sharing through an RSS feed that they can access anytime. If you compare blogging to podcasting – iTunes reports 250,000 podcasts in iTunes. That gives you a blogger to podcaster ratio of roughly 1950 to 1. Simply placing a form and call-to-action on your website directing people to your podcast can turn a site user into a lead with just one click and form. This tactic would work especially for a new product or service launch. 

Adding these suggestions to your already effective arsenal of lead generation tools can add significant value over the next year.

Contact NAB today and see how easy it is to get the merchant services you deserve.

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